Threshold/About

A family firm that studies how losses happen.

Threshold STR is built on a simple conviction: the best way to protect a short-term rental is to understand, in detail, how the worst losses unfold, and to fix the gaps before they’re tested.

Methodology
We study a destroyed property the way medicine studies a serious complication. Calmly, in sequence, to understand exactly what would have prevented it.
, The approach behind every incident report
A

Reconstruct the sequence

What happened, in order, the conditions and decisions that led to the loss.

B

Isolate the contributing factors

The operational and coverage failures that compounded, not just the trigger.

C

Trace the coverage

What the policy did, what it didn’t, and the exact clause that decided the outcome.

D

Extract the prevention

The one transferable lesson, the system or endorsement that changes the result.

Where the method comes from

Borrowed from medicine.

Insurance is only one part of the risk. We study all of it, then help you cover what matters.

In medicine, when something goes seriously wrong, it does not get buried. It gets reviewed. Morbidity and mortality conferences exist for exactly this: a structured, unsentimental walk back through what happened, what was known, and what would have changed the outcome. The point is never blame. It is that the next patient benefits from this one’s misfortune.

Our founder came out of that culture, in surgery, where studying failure openly is simply how the work is done. Threshold STR applies the same discipline to property risk. Every incident report is, in effect, an M&M for a short-term rental: the sequence reconstructed, the contributing factors named, the coverage traced, the lesson extracted.

It is why we lead with the claim, not the quote. A loss studied carefully teaches more than any sales pitch.

Principles
FocusSTR risk only
EvidenceReal claims
OrderAudit → then sell
ToneCalm, not fear
BaseSaint Paul, MN
Licensing

Licensed to advise.

ThresholdSTR.com is operated by ThresholdSTR, LLC, a Minnesota limited liability company based in Saint Paul. Our principals hold resident insurance producer licenses in the State of Minnesota, with non-resident licenses in additional states in progress.

Agency Principal

Michael Koeplin

Minnesota Resident Insurance Producer #41050588
National Producer Number (NPN) 22301643
Producer

Cody Koeplin

Minnesota Resident Insurance Producer #41050586
National Producer Number (NPN) 22301641

License status can be verified through the Minnesota Department of Commerce license lookup or the National Insurance Producer Registry (NIPR) using the NPN numbers above.

See where your property stands.

Start with the free Risk Score, or reach us directly at info@thresholdstr.com.